10 Reasons why you should be using video in your social media

Video Marketing has now become the most critical aspect of sustaining in an overly competing marketplace. With every marketer turning towards video as a primary source for their marketing strategy, it comes as no surprise that video plays a powerful role in attaining optimal business success. Here are 10 reasons that’ll convince you why you should shift your attention towards video for your social media, now more than ever. 

1. Videos Gain More Exposure 

Well, you might already know this. The first thing that might pop up when you open almost any social media platform is video content. This is generally because videos work really well with a majority of the algorithms. This is because videos have proven to capture the attention of the audience for a significant period of time. This clearly suggests how videos boost engagement among your viewers. Instagram reels, for example, are the biggest examples of how engaging video content really is. 

2. Videos are Good for Search Optimization

Search Engine Optimization is undeniably a very critical part of impacting your reach. Each and every piece of content that you create needs to be optimized for respective search engines. This goes for videos as well. Curating relevant content has now become extremely crucial, especially because social networking sites are slowly becoming similar to search engines. How exactly can you classify your content in the ‘popular’ category? Make sure that you create captivating titles and descriptions for your videos. Your goal is to rank higher on search engines and videos are the perfect way to do so. 

3. Videos Drive Conversions 

Whichever social networking site you choose, it is always important that you determine a primary objective for your video. From user action, driving traffic, or persuading your customers to invest in your products, you want to decide on your call to action and what exactly the purpose of creating your video is in the first place. 

4. Video Is Preferred by the Gen Z Audience  

Gen Z is very active online than other generations. Moreover, they’ve grown up with platforms such as YouTube and Instagram. A recent YouTube survey suggests that about 50% of millennials as well as Gen Z individuals said that it was impossible for them to live without video content in their everyday lives. This itself suggests that Tiktok, which is a short-form video provider, is so favored among Gen Z users. 

5. Videos Inspire Emotions 

A great way to get your audience to listen to you is to showcase a very personal yet creative side of your brand to them. Videos allow advertisers to appeal directly to the emotional element of an individual’s brain. Viewing a video can be far more effective than consuming any other form of content. Videos are quite excellent as they inspire emotions among your audience. They are much more persuading and thus let your customers truly connect with your brand. 

6. Videos Live Longer 

Well, rest assured that all efforts you put into making your video are worth it. This is because you can reuse your videos over and over again. You don’t always have to have evergreen content. If you are targeting a specific group of audience and if you are trying to convey the same message, again and again, you can always reuse your previous videos. Moreover, videos sustain for much longer on Google results. You don’t have to worry about your video ads being taken down anytime soon. 

7. Video is Measurable 

When it comes to videos, it might pique your interest that videos live way longer than most content forms. Video Analytics is quite easily accessible. You can access a plethora of tools to analyze how well your videos are doing. This gives advertisers a great chance to improve their video content if their videos aren’t doing very well. On the other hand, advertisers can also analyze what they should continue doing based on what is making their videos more engaging. Analytics work exceptionally in helping you identify which sort of videos and social media activities are truly enjoyable. 

8. Videos Build Trust

Your customers are undeniably the most significant aspect of your business. They are the very reason for all your sales. Thus, you want to ensure building trust among your consumers so that they stay loyal to your company for a long period of time. With trust, you can boost customer satisfaction. Happy customers will not only bring more customers to your brand but will also impact your sales. Videos are very expressive and thus attempt to build a personal connection with your audience. 

9. Videos Help You Stay Unique 

You can’t just expect people to engage with your posts as soon as you publish them. Your audience is bound to get distracted when you continually bore them with several topics at one single time. A bold call to action allows you to ensure that you deliver the primary message that you want to among your customers. A CTA acts like a driving element that persuades people to take action. If you include unique content into your video, and especially the sort of content that really links with your CTA, you will make some serious sales in no time. 

10. Videos are Attention-Grabbing

Last but not least, videos are attention-grabbing and this reason itself is enough for you to want to turn to videos for your marketing strategy. Humans have a very short attention span and can thus get distracted quite easily. Creating videos with a top-notch video maker can enhance your chance of luring your audience towards your brand. Videos allow you to be very clear and concise and you can capture the attention of your viewers in the very first seconds. 

Bottom Line 

The benefits of video marketing only get more and more appealing. With an effective strategy in place and extensive research, you can easily win the hearts of your customers and ultimately increase your brand credibility as well as sales.