Have you seen thousands of likes and comments on a video? Have you asked yourself why your videos are not getting all the attention? There is no hard and fast rule to make your videos go viral. However, you can use some tricks to increase your chances.
From using hashtags to making quality videos, you need to consider various things. A video with modern effects and overlays performs better on social media platforms. Hence, it is important to use a quality online video editor. Learn more about the tool and get the most out of it.
Reproduce Viral Content
While deciding about the content of your video, you should research Instagram and other platforms. Try to find the hot topics and find a way to stay relevant.
From exploring Instagram to using tools, there are many ways to search viral content. Moreover, you can check your Instagram analytics to find the most engaging topics. Last but not the least, you can use other social media platforms for research purposes.
Ensure Engagement After Posting Your Video
Have you heard of the 1-hour rule? The idea is to get maximum engagement in the first hour. Instagram analyzes if your post is good or bad at a certain time. No one knows the exact duration, but it is usually said to be one hour.
Hence, you need to ensure maximum engagement as soon as you post your video. It will increase the chances of landing your post on the explore page. In short, more engagement means more distribution.
How to do that? Firstly, you need to find the right time to post. Secondly, you need to be active before making a post. Give likes and leave comments on other posts. Once you post your video, make sure that you respond quickly.
Moreover, you can use engagement groups to get the early push. We will talk about it in the next section.
Join Engagement Groups
Have you heard of DM Groups or Engagement Groups? This is a great way to increase engagement.
First of all, you join a few DM or engagement groups. Whenever you publish a post, you will leave a comment in the group that you have a new post. Now, the group members will give likes and leave comments. It will increase engagement and help you go viral.
However, you need to return the favor as well. Otherwise, people will not comment on your posts. Moreover, you may get banned from the group.
Create More Video Content
Instagram is paying more attention to video content similar to Facebook (which owns Instagram). Probably, this is the reason why they introduce stories, live streaming, and IGTV. It gives you a clear idea of where they are heading with this.
Since they need more video content, they will give more importance to your videos. Ultimately, it increases the chances of going viral.
Produce Quality Content
While pushing your limits to make more content, you shouldn’t compromise on the quality. People are less likely to engage with poor-quality videos. Moreover, they may unfollow your account for further updates.
Instead of going viral, poor-quality content will do the opposite. Understand your audience and plan your content accordingly. You can produce quality videos effectively using simple tools available on the market, such as an online video editor.
Use an Online Video Editor
While creating videos, you should use an online video editor. It allows you to enhance your visual content easily. Moreover, you can improve the audio quality.
An online video editor also allows you to add effects, stickers, overlays, etc. Furthermore, you can adjust the size of your video to meet the requirements of Instagram. Making little adjustments to your content will leave a great impact on your Instagram account.
Use Hashtags
If you are using Instagram, you probably already know about hashtags. People use hashtags to get more reach. Always use popular hashtags with your videos. However, they must be relevant or people will not pay attention to your content.
Keep in mind that you can only use 30 hashtags per post. Moreover, you should opt to use less competitive ones as it would be easier to rank there. On the other hand, if you use #blog, you will be competing with over one million posts.
Hold Contests
Who doesn’t love to get prizes by only commenting or sharing a post?
Holding a contest can increase engagement more than you can ever imagine. Depending on your product or service, you can hold an attractive contest. Make sure that it is not too difficult to participate in the event.
For this purpose, you need to select a unique hashtag to determine who is participating in the contest. Moreover, you have to announce the time frame. Make sure that you engage with the participants.
Last but not the least, you have to announce a winner. Don’t forget to share this announcement on all social media accounts. It will encourage people to follow you on Instagram for further giveaways.
Partner With an Influencer
One of the easiest ways to make your video popular is by initiating a partnership with an influencer. They already have a huge fan following. Moreover, they know how to grab the attention of the audience.
When people see an influencer in a video, they are more likely to like and share your video. Furthermore, it builds trust allowing people to follow you in the long run.
Run Paid Campaigns
If you have a budget to run a paid campaign, it is a great way to become popular. Most businesses are spending thousands of dollars each month on Instagram ads. The reason is that people are highly likely to engage with paid videos on Instagram.
With paid campaigns, you get more reach and engagement. Ultimately, it increases the chances of getting your videos viral.
