When you look back to 10 years ago in the digital marketing world, the informational pool can’t be compared to where it is now in 2023. Consumers can now decide whether to purchase a product or service by searching questions on the search bar. Undoubtedly, the Internet is improving, and creators are only developing new technology.
Over the past decade, the digital marketing industry has had to keep up with the constantly evolving and growing technology and the consumers that are also growing with the technology. Digital marketing today has indeed morphed and kept with the times. It’s now straightforward for companies to use online channels to promote their company, products, and services.
What Is Digital Marketing?
Digital marketing, or online marketing, is using the Internet and other forms of digital communication to promote brands and connect with potential customers. It includes using social media, email, web-based advertising, SEO, and many more.
Marketing specialists use new trends in digital marketing to convey promotional messages and ensure that it impacts the potential customer’s journey. Partnering with Brisbane’s top digital marketing agency can take your marketing efforts to the next level. These experts are well-versed in the latest digital marketing strategies and techniques, leveraging their knowledge and experience to create impactful campaigns that resonate with your target audience. These promotional messages would appear on a tablet, phone, computer, or other devices and can take many forms!
Online video, paid social ads, chatbots, social media posts, display ads, search engine marketing, and other forms. Nowadays, one of the most popular and cost-effective forms of digital marketing is SEO or Search engine optimization.
SEO aims to improve a business’s website by getting traffic from organic, free, editorial, or natural search results in SERPs (or Search Engine Results Pages). Essentially, this type of marketing improves a site’s position on the pages. After all, the higher a business’ website is listed, the higher the chance for more people to see it.
If you’re looking for ways to increase your organic online growth, then opt for SEO as one of your digital marketing strategies, and if you want to do it right, it’s best to hire an experienced company to manage your SEO needs. Gorilla 360 is an SEO agency that has numerous proven results. The company will tailor a digital marketing strategy perfect for your business and lay out a clear plan that both businesses will execute together.
Digital Marketing vs. Traditional Marketing
You may know traditional marketing from ads you see in newspapers and magazines, most notably billboards. If you’ve listened to the radio, you may have heard broadcasting advertisements where radio hosts advertise a company. Compared to digital marketing, which uses digital media like social media and websites.
These two types of marketing have their pros and cons. Companies often undervalue traditional marketing due to the notion that it’s old-fashioned. However, without the traditional way of marketing, digital marketing’s birth and growth wouldn’t be possible today. Traditional marketing also has a place in a consumer’s daily life. It’s a costly type of marketing, but it’s also more impactful.
On the other hand, we can’t deny that we’re now living in the Internet age, which means that as of 2023, 5.16 billion people use the Internet globally, equivalent to 64.4 percent of the globe’s total population. It’s why on average, individuals would spend 3 hours and 15 minutes on their phones daily and check their phones an average of 58 times daily.
People worldwide spend a considerable amount of time on their phones, making digital marketing a cost-effective marketing strategy. There are more options for engagement, easily measurable campaigns, and clever targeting. However, potential customers can deem digital ads as annoying. It’s also less permanent as compared to traditional marketing.
History of Digital Marketing
Digital marketing has evolved and is continuously evolving over the years. We must thank the invention of the Internet that caused the birth of digital marketing. It was in the early 1990s that the first digital ad was introduced to businesses on the Internet. It was also during this time when the term “digital marketing” was used.
The first introduction of social media platforms like Six Degrees, Friendster, Myspace, etc., gave new opportunities to businesses to market their brands and services.
How Is Online Marketing Changing Businesses?
There is a lot of growth in online marketing and its effectiveness in increasing a business’s traction. Let’s look at how online marketing is changing today’s businesses.
Cost-effective Marketing Solution
Thankfully, digital marketing is cost-effective and a more affordable alternative. As mentioned above, traditional marketing is quite expensive, and it’s something that a small business may not have the luxury to spend on, so digital marketing is an excellent option for every business. With just a small investment, small businesses can also gain traction in their brand.
Accurately Measurable and Real-time Analysis
Digital marketing strategies are easily measurable, and you can use statistics to accurately track your company site’s performance and your campaign’s effectiveness. Using the metrics of your campaign, you can check the impressions, conversions, clicks, and many more.
Higher ROI
In any marketing, ROI is exceptionally crucial. Thankfully, digital marketing is affordable and optimizes conversion rates, which can yield higher ROIs for your business. Digital marketing uses more innovative branding, which results in better revenue.
Improves Outreach
Digital marketing is an online activity; hence, people around the globe can hear about your brand with only a small investment. Undoubtedly, the world has transformed into a global village, so by putting an advertisement online and using social media apps, you can increase your interactivity with your audience and gain their trust.
Final Thoughts
Thanks to new platforms, technology, and channels, digital marketing has changed and improved over the last few years. It gives small businesses a revolutionary step ahead of other big corporations and levels out the playing field. Digital marketing is a great way to reach potential consumers and interest them.
