Microsoft and Sony both looking at incorporating in game ads into their titles, could it be disturb us? Let’s explore.
In game ads (IGA) are coming to Xbox and PlayStation as Microsoft and Sony say. This isn’t really a new concept in video games. IGAhave been there in video games, some have been more well-received than others.
Could IGA be a new norm according to the plans of Microsoft and Sony plans? Is this a good or a bad thing for gamers?
Microsoft and Sony Are Looking to Incorporate IGA
It appears that some of your Microsoft and PlayStation games may include some of their most popular things.
Microsoft was the first who try to include ads into its games. Then, Sony began developing IGA for a limited number of PlayStation games. Could this be the start of IGA becoming more common? They saying that, they will do it in a manner that it is not interfering you. But could this be the start of IGA becoming more common?
Ads in video games aren’t entirely new. However, Microsoft and Sony’s intentions have significant impact on the video game industry. Because they new profit ways through IGAs.
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Could In-Game Ads Become the New Norm?
Microsoft not yet confirm whether its plans will be implemented. Sony hopes to implement its plans by the end of 2022. So it won’t be long until we see these in-game advertisements in our favorite video games.
Nevertheless, plans of the companies are still in the development stage. First they should find the games and partners for the support. Because first-party games are sponsored and produced by Microsoft and Sony, we’ll start seeing ads in them recently.
It’s also most likely that IGA will first be tested in free-to-play games. This is perfect, that there were few of attempts to place in-game adverts in paid games that have failed due to the failure of gamers. Because they are currently widespread in free-to-play games, premium accounts will be able to disable them.
Past Instances of Ads in Video Games
Ads are not a new thing to either Microsoft or Sony. Currently, you can find ads on the Xbox dashboard and PlayStation menus, where game creators often promote their titles. IGAs are not uncommon in video games. A specific PlayStation cult classic platformer named after a popular soft drink comes to mind. Other examples include the use of Chrysler and Jeep in Splinter Cell: Double Agent and Tomb Raider, respectively.
However, there are other less subtle attempts than to include IGAs into video games.
In the year 2020, gamers criticize EA when they included a full-screen advertisement to one of its games. They inserted the ad into the full-release version of EA Sports UFC. It featured a spot for Amazon’s TV series The Boys. Because of the response from gamers, the corporation was forced to rethink its decision and remove the commercial.
Similarly, in 2020, 2K created a stir among gamers by including in-game adverts that could not be skipped in the full-price edition of one of its games before reconsidering the decision. The advertisements appeared in the pre-loading screens of the full-release edition of NBA 2K21 on all platforms.
Is This a Good or a Bad Thing for Gamers?
Although IGAs have made debate in the past, it has primarily focused on how disturb they were to gameplay. In the past, in-game ads that blended well with the game mostly ignored. Even the gamers did not complain about them.
Both Microsoft and Sony reconsider their ad placement strategies, with the corporations actively looking for partners and pushing developers to explore ways to add IGAs. The problem is that the opening up new revenue streams can have a negative impact on the video game industry’s creative process.
In the end, this will lead to the industry developing only titles that can incorporate advertisements by spending greater resources to the development of select genres while neglecting others.
In-Game Ads Are Here to Stay
There are rumors that Microsoft and Sony are looking ways to insert ads into their products. In-game advertisements are sure to increase indeed. Though the companies are doing this in a non disruptive manner, it may still be bad to gamers.
Income from large ads may motivate creators to focus primarily on building in-game ad-capable titles rather than on more vital aspects of the game, such as gameplay dynamics. Whatever the case, it appears that advertisements will become increasingly prevalent in video games.
