Creating and promoting online video content, such as multi-part courses or tutorials, is a strategic method to increase your digital presence, whether you’re establishing a new website or scaling an existing one. Video content can assist instructors, chefs, educators, wellness providers, and other skill-based specialists acquire new consumers and bringing their expertise to life online.

You can establish an online video library, modify your material, and generate new revenue streams with features like Squarespace Member Areas. More information about selling films online may be found here:

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Create a video library

As a first step, pick how you wish to host your films. When you natively host videos—that is, when they are hosted directly on your website rather than through a third-party platform—you can manage all of your website content in one location. The more structured your material, the easier it will be to modify and enhance your video library over time.

Creating a video library is simple and clear with Squarespace. You may add video pages to your website to create a library that matches your brand, and arrange your video material so that viewers can quickly explore and discover the films they want to watch. Learn more about course planning and development if you’re just getting started.

Make money with your stuff

After you’ve produced your video collection, you can convert it into an income stream by creating a subscription for your material. Gating website material generates passive revenue for many enterprises. Your video material will reach a larger audience of potential consumers who can pay for access to your library as your website traffic grows—no more effort for you. This means you can devote more time to tasks such as optimizing your website for search engines or developing your brand objective.

You may also restrict access to your movies by requesting website users to provide their email addresses in return for access. As a result, your video collection may assist you in building an email list and laying the groundwork for future email marketing activities.

Squarespace Member Areas allows you to establish members-only areas of your website and put up a barrier for video course access. You may build tiers of membership or charge your audience a one-time or ongoing membership fee.

Make your offers unique

When you restrict access to your content, you can also create a personalized experience for visitors to your library. Begin by selling distinct video genres or class ability levels at different membership tiers of Member Areas.

A fitness teacher, for example, may design numerous video courses based on experience—beginner, intermediate, and advanced—and sell them at different membership levels. People will receive more prescriptive assistance from you if you tailor your offers, and you may urge them to purchase the following course as their abilities progress. 

Publicize your video material.

After you’ve established your video collection, you can begin to increase your clientele by marketing your material online. Simple changes to your website, such as the addition of an announcement bar, can assist increase awareness of your video content.

You can also use the Unfold app to advertise your video courses on social media and create interaction by advertising them with a Bio Site. Over time, update the links in your Bio Site to promote awareness about new courses or to provide special course bundles to your audience. Consider making video commercials to promote your video courses and distributing them across social media platforms as you begin to broaden your marketing efforts.

Are you still developing your web presence? Learn more about selling online with Squarespace.

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