How To Effectively Repurpose Old Content Using AI Rewriters?

The frustrating thing about crafting quality articles is that the process often takes a lot of time and effort. However, the irony of it is that the people best equipped to handle those tasks tend to be the ones with the least amount of bandwidth to do so on a large scale. 

Luckily, a great way to churn out quality articles with minimal time and effort is by repurposing old content using AI rewriters like the HIX.AI article rewriter tool. After all, it’s not always necessary that you create entirely new content to keep readers engaged.

Sometimes, all that’s needed is a simple refresh to effectively provide both new and current audiences with more value. To this end, repurposing content can be a great way to take existing pieces and refresh them for current publication. 

In this article, we’ll dive into all the reasons why you should consider doing this and how best to go about it. Let’s get started!

Why Should You Consider Repurposing Existing Content?

Several benefits can come from opting to repurpose content that can both benefit you and your business efforts. Some of these main benefits typically include:

#1. Reach New Audiences

Repurposing old content can be a great way to effectively keep your readers engaged as well as reach new ones. After all, people tend to prefer consuming content in different ways, so while one person may enjoy reading blog articles, another may find it easier to read the content in an email newsletter or short social media post. In short, repurposing content in different formats can often prove to be a great way of reaching new people.

#2. Improves Brand Perception

Content repurposing can be a great way to positively change how you are perceived by audiences by ensuring that only high-quality content is attached to your brand. Given that the content most new blogs and brands post at first tends to lack depth, using HIX.AI’s article rewriter on this website can allow you to craft new replacement articles that are even more insightful. This way, you can impress new audiences by ensuring that you have a stellar content archive that conveys you as an experienced thought leader.

#3. Increases Online Traffic

In this highly-competitive digital landscape, it can often be extremely difficult to generate organic traffic since there’s so much content out there for people to digest. However, by repurposing content, you can increase your content output dramatically, which can give you the edge that you need to stay ahead of your competitors on the SERPs. After all, the more quality articles that you can put out, the more viewers you will be able to pull to your site, which will boost your search engine ranking dramatically.

#4. Republish underperforming content

There are times when certain pieces of content fail to perform well and don’t generate as much engagement as they should. In such cases, it doesn’t always mean that the information is not valuable or insightful, because sometimes it’s simply a lack of effective SEO marketing or even how the content was presented. To this end, repurposing content provides you with an opportunity to republish this content and share it in an even more digestible format.

What Does Repurposing Content Using AI Rewriters Involve?

Now that we know why you should be repurposing content, there are a few ways that you can go about taking old content and repurposing it into new informative pieces. And with the help of a robust AI rewriting tool such as one made by HIX.AI, you will be able to instantly accomplish this task with very little time and effort. Let’s dive deeper into some of the most common ways to do that:

#1. Combine several articles into a single post.

More often than not, you will find that you have previously published numerous articles that all fall under the umbrella of one general topic. For instance, you could have put up different blog posts on how to use chocolate to improve several different dishes. 

This can create a good opportunity for you to take the key points from some of these shorter articles and combine them into one comprehensive long-form blog post under headlines such as “Top 5 Ways To Use Chocolate in Your Dishes”.

#2. Break down long-form content into individual pieces.

This is essentially the opposite of the first point, as it involves taking a lengthy blog post like “Top 5 Ways To Use Chocolate in Your Dishes” and splitting each of those five talking points into individual articles. 

This can often be a great way to repurpose the content into multiple pieces by expanding on each of those ideas with more information to help make them feel more substantial. This can be especially effective if you are ever restricted on time and need to clear your content workload for some time.

#3. Draft an e-book or white paper.

There are times when you may want to take a ton of valuable content and put it all into one neat package, like an e-book or white paper. In such cases, you can use an article rewriter to turn all that information, which may span dozens of different articles, into one single piece of work. 

This makes the entire process easier and even more affordable than hiring someone to write it all out on your behalf. Plus, you can even take those guides and turn them into hard copies that can be distributed physically at events.

#4. Revise old posts for new audiences.

It is always important to remember that different audience segments consume content differently. For instance, how you craft and present content to appeal to younger audiences may not be as effective for older audiences. 

After all, they all face different challenges and experiences, so if you want to increase engagement, you must be able to adapt your content pieces accordingly. In this regard, you can use an article rewriter to instantly customize the content to cater to certain audiences with minimal effort.

#5. Update old articles with new insights.

Things are constantly changing, and as a result, content that you have published in the past may no longer be accurate. However, this doesn’t necessarily mean that you need to discard everything and start from scratch, as some of the topics and issues mentioned in the article may still be relevant. In such cases, you can use the HIX.AI article rewriting tool to breathe new life into the text before updating certain aspects with new data, statistics, case studies, examples, etc.

Conclusion

To sum it all up, content repurposing can be an effective strategy that saves you a lot of time and effort by avoiding having to constantly come up with entirely new content. You can simply take old articles and republish them to attract new audiences, but keep in mind that you need to be selective with the articles that you decide to repurpose.

A good rule of thumb is to check your analytics to see which pieces of content were previously performing well in the past, because if they were successful, then chances are they will still be insightful with a fresh perspective. You can also repurpose articles on important topics that are still relevant, even if they failed to generate a lot of attention before.