WhatsApp Marketing Beginner’s Guide: Tips & Strategies to Follow

WhatsApp marketing is a modernized approach to customer service, helping businesses create stellar experience. WhatsApp marketing addresses today’s digital first customer. It provides several benefits to businesses in interacting with their customers. Furthermore, third party integrations such as WhatsApp CRM add to the scope of using this platform for customer interactions. 

At the same time, customers prefer chatting over voice calls for their query resolution. The engagement rate of WhatsApp is more than 70 per cent and an open rate of around 90% which makes it a useful platform for customer interactions.

If you are looking to leverage the massive reach and features for your business, here are some tips and strategies to get started with WhatsApp marketing. 

Let us dive deep to explain WhatsApp marketing and the best strategies to implement it.

What is WhatsApp Marketing? 

WhatsApp marketing includes a set of practices used by businesses to engage with audience through the messaging app “WhatsApp”. People globally use WhatsApp to communicate with friends and family. 

This provides businesses with a personalized form of communication to promote their products and resolve customer queries.

Top WhatsApp Marketing Strategies 

1. Grow your Subscriber List

A growing subscriber list is key to the success of your WhatsApp Marketing strategy. It allows you to reach your audience easily. Building a subscriber list also allows you to send personalized messages to your customers.

Here are some ways to grow your WhatsApp subscriber list.

• Promote Your WhatsApp number on social media platforms.
• Use QR Code to enhance the rich.
• Add WhatsApp Widget to your Website.
• Host contests to encourage people to subscribe

2. Use Labels to Organize Contacts & Chats

Organize your contacts, chats and messages with labels. You can create labels based on your business goals, customer activity, demographics or behavior. It allows you to communicate effectively with customers at different stages of their journey with your brand. This also helps you have more relevant conversations with customers and increase engagement. It is easy to create labels, you can also create new ones to organize contacts and chats.

3. Create WhatsApp Link & QR Code 

With click to chat feature, you can create your WhatsApp profile link and share this link with others to allow them to chat directly without having to save your number.  

You can also create QR code for your WhatsApp profile which can be scanned using regular methods such as Google Lens. This encourages customers to initiate a conversation immediately. These tools also help grow your WhatsApp subscriber list. 

4. Use Messaging Tools

WhatsApp Business comes with various messaging tools to maintain your customer relationships. The popular messaging tools include Away Message, Quick Replies, and Greeting Message. Greeting message is also an automated response to welcome users when they message for the first time. 

When you are marketing on WhatsApp, the time you take to respond to customer queries can make a huge difference. Quick Reply feature on WhatsApp allows business to respond to customer queries quickly. These are pre-written messages that can be used to answer common queries. Using Quick Replies allows you to improve response time, increase productivity and create a consistent brand tone.

Here are a few must-have WhatsApp Quick Reply Messages:

• Greeting Messages
• Delayed Replies
• Technical Glitches
• Seek Customer Feedback 
• Closing Conversations

5. Send and track your Campaign

You can either send your campaign immediately or schedule it. But the work does not end here. It is important to track the performance of your campaign. WhatsApp CRM provides many tools to track performance. For a large business, using a WhatsApp CRM helps manage contacts, send personalized messages, and track results. It is a powerful tool that allows you to get the most out of your marketing efforts. 

You can track various KPIs such as number of delivered messages, number of read messages, replies, subscriptions, etc. Depending on your specific business goals, the metrics that you may want to track will vary.

WhatsApp Marketing Campaigns use Cases

1. Marketing Campaigns

Special events and religious occasions are the perfect time to send messages to your customers that will lead to higher conversion rates. Well planned campaigns yield traffic and drive conversions. This also allows business to increase brand awareness. You can also announce new products to ignite curiosity from customers. With a platform like WhatsApp, it becomes possible to spread the word instantly.

2. Automated Marketing Messages

WhatsApp CRM facilitates marketing automation which is crucial for any business to enhance efficiency. This involves sending alerts, notifications and making announcements. This includes using pre-set templates to customers without any human intervention. This feature makes it easy for businesses to respond to customer messages instantly even outside of business hours. 

The promptly received messages improve customer satisfaction. The automation features on WhatsApp Business App are basic compared to the advanced capabilities of WhatsApp Business API which makes it more suitable for medium and large organizations. 

Here are some of the benefits of automated marketing messages: 

• Reduces response time 
• Frees up valuable time
• Improves conversion rates

Conclusion

WhatsApp is a powerful communication tool which has become very popular due to its wide range of features. As a result, the platform has also become a preferred choice for Business to promote their products and interact with customers. When it comes to using CRM WhatsApp for marketing, Kommo is a globally trusted name that provides several tools and strategies that can help you achieve the desired results.