How do smart nudges enhance the user’s experience?

A mobile app is developed to solve a consumer’s problem. The main goal of a successful app is solving the user’s problem while providing the best user experience. It will take the end-user a few minutes to determine if they will continue using the app or uninstall it. Most users will stop using an app because of the following reasons:

• Spam attacks.
• Failure to find a feature they were looking for.
• A complex feature that makes it hard to use.
• The app design is confusing.
• The featured promotions and ads are intrusive.
• Lack of tutorials or guidance on how to use an app. 

Smart nudges

It guides and helps app users without being intrusive. It tells the user what to do using coach marks, banners that grab attention, small tooltips, and spotlights. Data-driven intelligence combined with these nudges will become your biggest growth hack. With smart nudges, you can positively influence your users after considering their state in the app. It can learn from their behavior and make a suggestion that solves the consumer’s problems. It helps the user to discover a new feature that is helpful to them. Finally, this will improve the user’s experience in the app. Contextual nudges depend on the following:

• Activities.
• Location.
• Weather.
• Time.

When you compare dynamic in-app nudges to a preloaded tutorial guide hidden in the help section, smart nudges are more effective. It helps the user get the value of your app quickly by reducing the time it takes them to reach the desired feature. Consider the following tips if you want nudges to work for you. 

• Determine when it is the right time to nudge your users. 
• Consider the user’s stage of using the app. Decide which user to nudge. 
• Find out the best nudging mechanism while considering the scenario. 

The design of a nudge should be appealing for the user to tap and go ahead. If the nudge is a necessity, the user will be motivated to tap on the nudge. The behavior of the user, based on past actions in the app, will give the context of the nudge. The right context is essential to help the developer to reach their goal quickly and easily. The right nudge is implemented at the right feature enabling the user to easily realize what they are looking for in the app. If the right nudge is used, the user’s attention span and engagement in the app increase. It improves retention and builds loyalty. 

Conclusion.

If you need to guide and help your consumer to navigate your app without being intrusive, smart nudges are the way to go. A user may stop using an app due to specific reasons like they can’t find a feature, the app being complicated, spam attacks, or lack of guidance. Contextual nudges depend on the user’s activities, weather, location, and time. If the right nudge is used at the right time and to the right audience, it improves retention and builds loyalty to your app.