What is Virtual Reality

Virtual reality is an interactive world created using modern computer programs, which a person perceives through the basic senses: sight, hearing, touch, and, sometimes, smell.

A plausible imitation of the natural world makes a person think he is still in it. Its properties and reactions look natural; a careful analysis of computer synthesis processes and comparing them with the behavior in real-time is required to make virtual space.

How It Works

Technology is based on the simulation of three-dimensional space, in which the user is wholly or partially immersed and with which he can interact. There are three basic principles of this development, providing the effect of the presence of a person in an interactive environment:

• рead position; 
• the movement of the user; 
• the direction of the gaze. 

Spheres of Application

The introduction of virtual and augmented Reality in different spheres of life is happening relatively quickly. AR/VR Tips is a key expert on the subject of both. The Meta Quest is the most popular VR headset in this space.

Marketing

It is an excellent opportunity to introduce customers to your company and establish a high degree of trust in the brand and the products it produces. The format can be different: you can show the production process from the inside, the everyday work of the office staff, give users access to the range of products.

Content can be changed, adapting applications to any customer. In addition, augmented reality is an excellent way to connect with users on social networks or mobile apps.

Sales

Most consumers want to explore a product up close before buying it: look, touch, try it on, etc. Using virtual and augmented reality technology in sales will help you give them that opportunity.

The buyer can explore the range of products, get advice from the salesperson, and even get a visual idea of how the selected product will look on them or in their apartment regarding buying, for example, pieces of furniture. Creating such an interactive environment will effectively attract customers in the B2B and B2C segments.

Training and Meta Quest

VR in training provides many opportunities for developing courses of varying levels of complexity and allows you to track the process itself. For example, this tool will enable you to train your employees in working with customers by simulating different situations, demonstrating the operation of some equipment, or setting up the company’s business processes.

There are a number of Meta Quest 2 Accessories to help you out. The most important thing is to develop a practical, high-quality course. Augmented reality does not require creating a separate program; you can add 3D illustrations to the pages of methodological materials and manuals.

Industry

Developing various industries is also greatly facilitated by VR devices. They are used for modeling, training employees, and detailing the design of the complex equipment with which they have to work.

Technology in manufacturing contributes to the most thorough study and understanding of complex processes, greatly simplifying their development and testing. The advantage of glasses is evident here, which allows your hands to remain free while all the necessary information is in front of your eyes.

Real Estate

It is the most effective way to show objects to clients today. Wearing an advanced glasses model, they not only see a high-quality image but also get the opportunity to interact with interactive elements.

Exhibitions and Events

In entertainment and public events, virtual and augmented reality technologies are very much in demand today. Users are involved in the process through mobile applications that allow them to visit an exhibition, presentation, participate in a game, and so on.

VR Games 

Unlike the usual game on a computer or smartphone, where the user is mainly an observer, VR games allow the player to plunge into the process thoroughly. The player becomes an active participant in events, his contact with the interactive world elements becomes closer, and his overall perception changes. 

Science

This development is a splendid opportunity to study even the smallest particles for scientists conducting research on the molecular and atomic levels. Moreover, in the virtual world, handling them is no more difficult than putting together a construction set.

Medicine

Surgery is a relatively severe and responsible specialty that requires thorough and long training. Virtual reality technologies are often used in medicine to train future doctors. This tool also proves effective in surgeries when the surgeon uses special equipment to gain absolute control over the process by controlling the robot’s movements.

Prospects for Virtual Reality

Specialists believe that virtual and augmented reality technologies will gain popularity over the next five years, becoming no less relevant and in demand than smartphones are now. 

There are plenty of opportunities to visit exhibitions in art museums and galleries, such as the Courtauld or the Salvador Dali Museum, from the comfort of your home. It doesn’t seem fantastic to be present live at the concert of your favorite band or a sports match as a fan. What to say about movies and musicals, familiarity with VR will help the viewer to feel a part of the exciting action.

Many real estate agencies are planning 2022 to create a virtual catalog of residential properties, which clearly shows the houses and apartments, their layout, and interior design. In this way, the client can assess the environment without physical presence.

The expansion of opportunities in medicine, industry, and education will take place because all control tools, such as mice, keyboards, and joysticks, will soon be replaced by virtual ones. It will contribute to a more productive interaction with the elements of the environment and users among themselves.

The introduction of technology today is not very intensive due to the lack of a customer base and the lack of necessary tools from manufacturers. Moreover, it is difficult for users to trust developers who produce software because, as yet, there are no practical large-scale projects which could be oriented on.

Large corporations, notably Google, Sony, Microsoft, and Facebook, are engaged in solving this problem. For example, Google released Cardboard before it allocated a million pieces for free for testing. The most popular device is Oculus Rift. On the part of Facebook and YouTube launched support for online services.

Conclusions

Digital technology in virtual and augmented reality opens up many new and unique opportunities for humanity. It is a big step into the future, the rapid development of which is just around the corner. Thanks to such a tool, we can significantly improve the quality of our lives, make many valuable scientific discoveries, and achieve high performance in industry; the main thing is to be aware of the possible risks.